dr. L. Lagerwerf

Office hours: All days, but times are not predictable. Please send an email when you want to contact me.

Curriculum Vitae

Research interests

News texts and framing; persuasive communication; narrativity; readers in business communication

Teaching

• Communication (Amsterdam University College)
• Text analysis
• Journalists’ products
• Readers in Communication (2010)

 

Research

My research investigates audience effects of news or advertising message designs. In addition I conduct research of readers in business communication. Health communication in different cultures is a theme that attracted my attention more recently.

Publications

• Lagerwerf, L. (2007). Irony and sarcasm in advertisements: effects of relevant inappropriateness. Journal of Pragmatics, 39(10), 1702-1721.
• Lagerwerf, L., Baars, M., & Ligthart, F. (2008). Info of logo? Gezond kiezen in een fastfoodrestaurant. Tekstblad, 14(1), 12-15.
• Lagerwerf, L., Boer, H., & Wasserman, H. (Eds.). (2009). Health communication in Southern Africa: Engaging with social and cultural diversity. Amsterdam/Pretoria: Rozenberg/UNISA Press.
• Lagerwerf, L., Cornelis, L., De Geus, J., & Jansen, P. (2006). Grafische en inhoudelijke structuuraanduiders in adviesrapporten: minder lezen, meer interesse. Tijdschrift voor Taalbeheersing, 28(2), 88-107.
• Lagerwerf, L., Cornelis, L., De Geus, J., & Jansen, P. (2008). Advance organizers in advisory reports: Selective reading, recall, and perception. Written Communication, 25(1), 53-75.
• Lagerwerf, L., Kleinnijenhuis, J., & Van den Bulck, H. (2008). Het Etmaal van de Communicatiewetenschap: dieper en breder. Tijdschrift voor Communicatiewetenschap, 36(4), 230-233.
• Lagerwerf, L., & Meijers, A. (2008). Openness in metaphorical and straightforward advertisements: Appreciation effects. Journal of Advertising, 37(2), 19-30.
• Lagerwerf, L., Spooren, W., & Degand, L. (2006). Surface cues of content and tenor in text. Discourse Processes, 41(2), 111-116.

Other Activities

• Reviewer for the journals Tijdschrift voor Taalbeheersing, Tijdschrift van de Communicatiewetenschap, Information Design Journal + Document Design, Discourse Processes, Journal of Pragmatics, European Journal of Communication Research, Nederlandse organisatie voor Wetenschappelijk Onderzoek, International Communication Association, International Conference on Research in Advertising.
• Organization Etmaal van de Communicatiewetenschap (2008), including special issue (Tijdschrift van de Communicatiewetenschap 4, 2008), and VIOT-congress (2008).
• Organization international workshop Determination of information and tenor in texts (2003), including edited book (2003) and two special issues (Information Design Journal + Document Design, 2005, and Discourse Processes, 2006).
• Organization international workshop Salience in discourse (2005), including edited book (2005).
• Management Team and Public Information activities Communication Science (2003 - 2007)
• Co-editor of professional journal Tekstblad (2007 - ...).
• Participant VU-project Academic Freedom, guest visit dr. Hameed Jaid from U of Baghdad (2009).
• Project “Assessing STER-commercials”, relating commercials’ contents to appreciation data, by order of the Stichting Ether Reclame, the Dutch organization for public broadcast advertising (2009).

 

Links

• Retorische middelen in slagzinnen
• Leesbare notarisakten
• Topvrouwen slecht in beeld (scriptiebegeleiding)